The unprecedented agreement between the world leader in luxury and the pinnacle of motorsport will be launched early next season at a time of incredible popularity, cultural relevance and general enthusiasm for Formula 1 as a bridge between sport and global entertainment.
LVMH and Formula 1 have announced a 10-year global partnership starting in 2025, uniting the luxury brand's Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer, with motor sport. The collaboration will enhance fan experiences through personalized activations, limited editions and exclusive content, combining the innovation of Formula 1 with the craftsmanship and excellence of LVMH.
At the crossroads of the LVMH Group's values of creativity and excellence with the innovation and high performance of Formula 1, the partnership will bring together the best of these two worlds and provide incomparable experiences that combine exciting sport and an elegant art of living, at the wheel. – racing wheels and time-tested craftsmanship, for enthusiasts, fans and customers.
LVMH and its teams will share their exceptional knowledge and entrepreneurial spirit with the world of Formula 1 through hospitality, personalized activations, limited editions and exceptional content.
From the birth of Formula 1 in 1950 to the present, LVMH and its Maisons have been part of this sport. With this new partnership, both Formula 1 and LVMH are excited to write new chapters of this incredible story, with each Maison involved bringing their unique experience, heritage and energy to intensify the collaboration.
More details of the partnership will be announced in early 2025.
Greg Maffei, President and CEO of Liberty Mediasaid: “LVMH and Formula 1 are two global brands that constantly push the boundaries of creativity and innovation, core values for Liberty Media. We were delighted to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year and to now expand our relationship with the Group as it becomes a Global Partner. The opportunity to scale our commercial agreements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the coming years.”
Bernard Arnault, president and CEO of the LVMH groupadded: “People, the search for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. Whether in motor sport, fashion, watches or wines and spirits, every detail counts on the path to success. . Whether in our workshops or on circuits around the world, it is this relentless pursuit of breaking boundaries that inspires our vision, and this is the meaning we want to give to this great and unique partnership between Formula 1 and our Group.”
Stefano Domenicali, President and CEO of Formula 1continued: “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce that this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, LVMH's strength and breadth make it the perfect partner to work with as we seek to continually improve our fans' experience and the heritage of our incredible sport. “This is a historic partnership for both companies and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to making it a reality.”
Frédéric Arnault, CEO of LVMH Watchesconcluded: “In recent years, Formula 1 has truly become one of the most desired sports in the world. It is a vibrant discipline that reflects a series of values that are very important to us, such as innovation, team spirit and performance. For many years, several of our Maisons have also chosen to invest in Formula 1, either to create unique experiences or for moments of celebration. With our Maisons and the experience of our Group, we want to further grow this experiential dimension that Formula 1 offers around the world. “We are just at the beginning of this partnership, but the seasons ahead promise to be extraordinary.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
