The Luhion Fashion Lanvin group of Luxury has published revenues of € 133 million (~ $ 154.3 million) in the first half (H1) of 2025, which ended on June 30, marking a 22 percent decrease year after year, since the luxury markets faced a softer demand in EMEA and Gran China. The gross gain stood at € 72 million (~ $ 83.5 million) with a margin of 54 percent, supported by disciplined inventory management. The adjusted ebitda was -€ 52 million (~ -$ 60.3 million) versus -€ 42 million in H1 2024, which reflects margin pressure despite cost optimization.
The revenues of H1 2025 of the Lanvin group fell 22 percent to € 133 million (~ $ 154.3 million), with gross profits of € 72 million (~ $ 83.5 million). Lanvin fell 42 percent, Wolford 23 percent, Sergio Rossi 25 percent, while St John kept flat and Caruso fell 11 percent. Cost cuts, retail optimization and new creative leadership boost recovery in H2 2025.
Lanvin's revenues fell 42 percent during a creative transition, with a strong retail sale in EMEA and a rebound in North America electronic commerce before the first Peter Copping collection. Wolford fell 23 percent, impacted by logistics transitions, although wholesale grew by 14 percent; An impulse of the 75th anniversary is planned under the attached CEO Marco Pozzo.
Sergio Rossi's revenue fell 25 percent, but Rom2 retail trade increased by 17 percent and electronic commerce of 10 percent; Paul Andrew's debut collection is due to H2. St John remained resistant, with flat income, a 4 percent growth in North America and a wholesale increase of 11 percent, maintaining a margin of 69 percent. Caruso rejected 11 percent, although his patented brand continued growth, the company said in a statement.
“Despite a challenging luxury market in the first half, we are still disciplined in cost management and strategic rationalization, responding to market dynamics and firm in our commitment to unlock the long -term potential of our brands. With a new creative leadership and continuous investment in innovation of products, we are well positioned to capture opportunities as the market environment improves,” he said Zhen Huang, president of Lanvin Group.
Since H1 2023, G&A expenses have been reduced by 35 percent in ST John, 27 percent in Wolford and 25 percent in Sergio Rossi. The optimization of the retail network launched in 2024 continues to offer efficiencies.
The CEO of St John, Andy Lew, became executive president of Lanvin Group in January 2025, promoting a new initiative of the European headquarters. Wolford and St John reinforced leadership with senior hiring. The debut of the Fashion Week of the Paris of Peter Copping and the next Sergio Rossi collection by Paul Andrew are expected to promote the revitalization of the brand.
The group expects H2 2025 to remain challenging, but see the impulse of new collections, cost efficiencies, retail optimization and wholesale associations. Strategic investment in products, marketing and operations aims to strengthen positioning as luxury markets stabilize.
“In the first half, our approach was in the operational discipline and establish the basis for future growth. With a new creative direction in our homes, backed by directed marketing and refined channel strategies, we hope we generate brand impulse and increase consumer participation in the second half. Let's continue to be agile and focused on the execution as we strengthen the desire for the brand and prepare for recovery.” Andy Lew, executive president of Lanvin Groupsaying.
Fiber2Fashion News Desk (HU)
