Foot Locker Lanza Home Court: London Tournament in Jordan Brand Collab


Foot Locker organizes a Royal Basketball battle with some of the best local teams in the United Kingdom that compete to become the crowned champions of the retail giant of sportswear.

The 'Home Court: London tournament, in collaboration with Jordan Brand, took place on Saturday (19 Julio) in Clafam Common Court, restored by Foot Locker in 2021.

Eight male and four female teams competed in a direct knockout knockout tournament of 5V5, and the winners took home a purchase experience in the store of a standing locker, including the credit of the £ 500 store for each player.

Together with the tournament, players and promising talent, they could also get involved with the training of master class, basketball clinics of local coaches, as well as Aro challenges and a three -point contest to win awards throughout the day.

The spectators could also enjoy the CREP Protect Sneakers brand on the court that offers a free cleaning of shoes, as well as arcade games with awards such as free sports shoes, coupons and other benefits.

The Lostboys channel was on the court healing a DJ alignment to sound the day.

Neil Carter, Vice President of Geo: United Kingdom and Ireland said: “[This] It is an incredibly exciting moment for basketball culture in the United Kingdom, since we seek to show some of the best basic talents we have to offer.

“Basketball has always been in the heart of what we do as a brand, so we can organize this tournament for our community, especially in our common court of Clafam … hopefully inspiring the next generation of players to take to the court.”

Such events are key promotional events that are directly approaching fans who are more likely to spend large amounts on stores such as Foot Locker and with high profile brands.

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