Flipkart launches 'Fashion Spotlight' for the Power India emerging fashion ecosystem
Flipkart has launched 'Fashion Spotlight', an flagship program to accelerate digital fashion brands, particularly from the T2+regions, before the festive season of 2025. With more than 100 brands already live, Flipkart aims Technological technology
This strategic deployment comes just in time for the festive season, traditionally the zenith of fashion demand. With more than 100 D2C fashion brands they already live in Flipkart fashion today, the organization is expanding its efforts to bring selection cured and directed by trends to millions of buyers throughout the country. Several D2C fashion brands have already witnessed tremendous growth in the Flipkart market, such as Rare Rabbit that grow more than 500% year -on -year, Miraggio with more than 2300% and Zouk registering a growth of more than 200% in the last year.
With 1 in 3 customers in Flipkart making their first purchase in fashion, and the intention to buy in the application that grows 3 times in the last year compared to social media platforms, the Spotlight program becomes an environment of high conversion for digital brands. Going beyond traditional accelerators models, the program integrates Flipkart's complete battery capacities, including videos cataloging, images search, live trade and virtual try-ons, to create a fashion ecosystem with food and food food where fashion businessmen can climb with speed and confidence.
As part of this launching phase, 50 marks of high potential will be incorporated with an approach to those that are resolved for specific customer needs, including unique style, value and regional relevance. Fashion Spotlight focuses on allowing fashion businessmen in the initial stage who may have found initial traction between their immediate networks, but are now trying to climb and become marks in their own right.
Flipkart has observed that although product innovation is thriving in the fashion panorama of India, from climate aware fabrics to the regional design of design, the largest bottleneck for many fashion businessmen and D2C brands remains the discovery and distribution. Spotlight aims to close that gap with Flipkart's strengths in consumer data, marketing experience and platform reach. The program is structured around three key pillars: identify the real gaps of consumers, develop differentiated product experiences and deliver iterative comments to improve variety, visibility and conversions. Spotlight offers an administered service layer, where Flipkart works in close collaboration with entrepreneurs to prove the adjustment of the product market, iterate in catalogs using comments of cohorts and provide guaranteed visibility in a very similar way to a VC would invest in the innovation in the initial stage.
A platform built around the growth of the brand, not the guard
- The initiative empowers fashion entrepreneurs at the initial stage with three key pillars:
- Cured discovery: raise prominent products to a broad audience
- Iterative product comments: Promote product market adjustment through structured learning
- Guaranteed visibility: Amplified Exhibition Without Commission or Exclusivity Restrictions
Tailwinds tapping and bharat tailwinds
- The Flipkart movement aligns with broader changes in the Indian fashion market:
- Consumers buy more and more according to the trend, identity and comfort, not just agreements.
- Fashion is now a key growth engine: one in three Flipkart users discovers the platform through fashion.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
