Fashion, Heritage and Hope: Chiara Boni cures an iconic track for breast cancer consciousness

The next edition of Pitti Uomo will also serve as an opportunity to unite art, fashion and solidarity, thanks to a special event scheduled for Thursday, June 19 at 6:30 pm Cest (local time) in the magnificent environment of the Salone dei Cinquecento in the Palazzo Vecchio. The initiative aims to support the fight against breast cancer and is the result of a collaboration between the non -profit organization ran La Vita and the designer Chiara Boni, who spoke with Fashionnetwork.com about the project after the press conference for Pitti Uomo 108.

“We wanted to tell the Italian fashion story through the most iconic pieces of the best designers, which are based on their archives. An old fashion parade, a very relevant theme, since millennials today are particularly attracted to past creations,” said Chiara Boni. “It was a complex task, but we were successful. We will show all the big names in the Italian way, with garments that cover from the 1980s to today. Young people and women will use them from all over Italy, not professional models.”

In total, around 70 iconic creations (including several pairs of shoes) of some of Italy's most prestigious designers will walk along the track: Armani, Balestra, Beccaria, Capucci, Cavalli, Coveri, Ferragamo, Ferré, Ferretti, Gattinoni, Gucci, Janson, Laug, Moschino, Moschino, Moschino, Moschino, Moschino, Moschino, Moschino, Moschino, Pucci Yyyy, and, and, and, and, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, y, and moschino.

“I also managed to recover pieces by Jean-Paul Gaultier, although there are no files in Italy,” said the designer. “Now more than ever, fashion cannot ignore its impact on the environment and society. Use.”

“As a designer, I firmly believe that it is our duty to work with materials and concepts that support change,” added Chiara Boni. “The circular economy offers us the opportunity to innovate, not only creating new collections, but also by defending a model based on repair, recycling and reuse. This does not mean giving up beauty or elegance, but reinventing them in a context of social and environmental responsibility.”

“The fashion of the future will be the one that can merge innovation with sustainability, creativity with conscience. With its timeless elegance, Vintage offers a first step towards a fashion world with the soul and long -term vision, one that respects both the planet and future generations.”

Drusilla Fer, known for his exclusive combination of elegance and irony, will be the host of the event and tell the story behind each outfit. Income will support Corri La Vita, the leading charity initiative of Italy dedicated to breast cancer, treatment and psychological care. Since its foundation in 2003, Corri La Vita has raised more than € 9.3 million, welcomed more than 540,000 participants on the last Sunday of September of each year and helped provide quality care to more than 500,000 women affected by breast cancer.

“We are deeply proud to organize such a significant event in the unique environment of the Salone dei Cinquecento, a symbol of our city. Collaborating with a famous designer like Chiara Boni, whom I sincerely thank you for designing and promoting tonight, leads us to combine the elegance of the elegance of health and prevention fash Vita. “We have always supported women in their fight against breast cancer, and this initiative represents an extraordinary opportunity to reaffirm that solidarity can and should take new, exciting and shared forms.”