Fashion fever grabs Arles and its photographie reconcantres

On Monday, July 7, he marked the beginning of the Rencontres of the Photographie in Arles, southern France. Open until October 5, the event is largely focused on the commitmentAnd this edition of the Rencontres de Arles will show invisible populations worldwide, from Australia to Brazil, and the Caribbean to North America, with testimony of the still open scars of colonization.

For its 56th edition, the Festival brings together luminaries and international photographic enthusiasts, but a special place for fashion is reserved, through awards, collaborations and events, starting with the exhibitions.

Fashion in exhibitions

Obviously, fashion is present in all exhibitions, an essential part of the Rencontres. You will find it in the wedding outfits in the exhibition “Ancestral Futures, Brazilian Contemporary Scene” (Église des Trinitaires), in the costumes of the “Magma in the Ocean” (Maison des Péintres) by Brandon Gercara (Maison des Péintres), and in the traditional and futuristic series of women of the women of Canada of the first nations of the first nations of the first Canada's colete colete nations.

Keisha Scarville will exhibit his series “Alma/Les Vêtements de Maman” at the Salle Henri Comte. The photographer invokes the presence of his deceased mother through the third art, with his beloved clothes and objects. In “Elles Oblicuente, Elles Obstinado, Elles Tempêtent” (Commander Sainte-Lucie) of Agnès Geoffray, the women photographed embody the girls considered “diverted” due to their Behavior that deviates from the social and moral norms that govern their gender “, between the end of the nineteenth and early twentieth centuries. Fashion is omnipresent here, as a resistance tool or rebellion by the characters. The skirt rises, turned on the head, but so is the order and the stritjacket: everything is dressed in the same way, in a last attempt to bring them to the line.

Beyond these exhibitions, the photographie reconcantres offers a privileged visibility window for brands and fashion groups.

Luxury and culture, a marriage of convenience

And with a good reason: a record of 160,000 visitors took to the streets of Arles during the latest edition of the Rencontres, so much that Louis Vuitton is dedicating one of his city guides to Arles. With a price of twenty -five euros, the Little Blue Book stamped with the LV logo pays tribute to the city and its festival.

Other players in the fashion world are also interested in the photographs of Rencontres and their host city. At the macro level, the Kering group is showing once again its participation in the festival with the Women in Motion 2025 for photography, delivered to the American photographer Nan Goldin on July 8. In a press release, Nan Goldin confesses: “It is a great honor to receive this award. I am very proud to be associated with these exceptional women photographers, to whom I have great respect and deep admiration.”

The photographer has made a name through her work that portrays women and marginal communities, denouncing domestic violence and deconstructing gender stereotypes. His work “Stendhal Syndrome” will be exhibited in the Saint-Blaise church in Arles.

Kering, meanwhile, has been a partner of Les Rencontres D'Arles since 2019, when the group opened the women's photography award in Motion, while continuing to support the emerging talent through the prix of the photo Madame Figaro Arles, which has supported since 2016. Since 2024, the group has been a great partner of the festival.

An exhibition dedicated to photography Yves Saint Laurent

Co -produced by Les Rencontres D'Arles and the Musée Yves Saint Laurent Paris, in collaboration with the Fondation Pierre Bergé – Yves Saint Laurent, the exhibition “Yves Saint Laurent and Photography” highlights the love of Yves Saint Laurent and the great photographers of the twentieth century. The exhibition is installed in Mécanique Générale, an old restored workshop, until October 5.

“Yves Saint Laurent et la fotographie” is structured around two itineraries. The first tracks the evolution of fashion images and the emblematic portraits of Couturier, with dozens of Irving Penn, Richard Avedon and William Klein. The second, conceived as a curiosities cabinet, will have more than 200 archive objects, such as contact sheets, catalogs, magazines and personal photographs, which illustrate the central role of photography in The work of The Couturier and in his fashion house.

Fragonard opens his fashion museum in Arles

In early July, the city of Arles saw the opening of a fashion -related cultural institution, reinforcing its link with the industry. The Musée de la Mode et du Costume of L'Erprise of Parfumerie Fragonard opened its doors on July 6, after five years of renewal work at Bussy's Hôtel Bousa Bousa, located in 16 rue of the calade in Arles.

The project was born from a meeting between Odile Pascal and his mother Magali, collectors of Arles costumes, and Anne, Agnès and Françoise Costa, the directors of Fragonard. His mother's collection, Hélène Costa, had initiated the creation of the Provencal Musée Du Costume et du Bijou in Grasse in 1997. Shortly before the death of Magali Pascal, the Costa sisters promised to acquire the entire Arles collection and give him a place of exhibition and conservation, to give life to a life of life focused on the history of Arles.

Bussy's Hôtel Bousa Bousa renewal was made by The architectural duo of study, Known for his work at the Yves Saint Laurent Museum in Marrakech, and thanks to the experience of the patrimonial architect Nathalie d'Artigues.Organized by its first exhibition that combines pieces of the Pascal and Costa collections, acknowledged “collections-collection”, which invites visitors to understand how the articles, upon arrival at a collection, occupy an isolated place before entering into dialogue with the objects that surround them.