“Shooting the campaign at 21 Rue Saint-Guillaume was incredibly inspiring,” he says. Paris Hilton. “Entering Karl's world was personal and true to the DNA of both Karl and the brand. It wasn't about looking back, but rather being present in a space where his legacy continues to evolve.”
Karl Lagerfeld launches his Spring-Summer 2026 campaign, From Paris with Love, starring Paris Hilton for the second season. Photographed by Chris Colls at 21 Rue Saint-Guillaume, the campaign spans three collections, combining black and white classics with vibrant seasonal hues. Sean O'Pry heads up menswear, while the K/Autograph range returns as a signature highlight.
Moving through the House with ease and confidence, Paris Hilton brings her signature glamor and charisma to the KARL LAGERFELD universe through playful digital storytelling. The still images balance their personality with the House's timeless codes: the main campaign adopts the signature black and white, KARL LAGERFELD JEANS introduces pop-inflected colors and the KARL LAGERFELD PARIS US campaign reflects a fresh, colorful spring attitude and assured femininity. In all collections, the energy of Paris elevates the House's aesthetic, creating a modern and powerful expression of style.
Sean O'Pry leads the men's collection with an elegant and discreet presence. His refined yet relaxed approach, combined with his natural chemistry with Paris Hilton, brings contemporary energy through ready-to-wear and accessories, anchored in the hero image outside the Paris Maison headquarters.
The K/Autograph range returns as the centerpiece of the season, with its iconic graphic hardware displaying Karl's original autograph and reinforcing the House's distinctive aesthetic.
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Fiber2Fashion News Desk (RM)
