Before the store's official opening, a ribbon-cutting ceremony was held in front of a joyful crowd of customers eagerly waiting to enter. The first 100 shoppers received exclusive gifts including a gift basket on purchases of INR 6000 or more.
Italian fashion brand OVS debuted in India with a 9,000 sq ft flagship store at Pacific Mall, Tagore Garden, Delhi. The launch featured an opening ceremony, exclusive gifts for early buyers, and a tram-themed pop-up installation showcasing OVS' Italian style. The brand aims to combine Italian design, affordability and sustainability for fashion-conscious Indian consumers.
Spread over 9,000 sq ft, the new OVS store attracted a huge turnout from shoppers and fashion enthusiasts from Delhi, who explored the brand's various collections for the first time. From everyday essentials to statement pieces, the store reflects OVS' mission to make Italian design, modern style and cutting-edge fashion accessible to everyone.
Ahead of the store's launch, OVS unveiled an exclusive pop-up installation inside the mall from September 20 to October 21 designed to offer shoppers a first-hand preview of the brand's Italian style and design sensibility. Designed as a vibrant European tram, the experiential space showcased selected garments from OVS' latest collections, allowing visitors to interact with the brand and get a sense of its quality and aesthetic.
Reflecting on the global importance of this release, Carmine Di Virgilio, Global Retail Director, OVSstated, “India is one of the most exciting fashion markets in the world and we are delighted to bring OVS here. With our blend of Italian design, affordability and sustainability, we aim to deliver style that is accessible and meaningful. 'Love People, Not Labels' is at the heart of what we do, celebrating individuality and authentically connecting with our customers. This launch is an important milestone in our international growth journey and underlines our commitment to serving fashion-forward customers across diverse markets.”
Mr. Sundeep Chugh, Managing Director, OVS India added: “The overwhelming response to our debut in Delhi is a testament to the city's appetite for international fashion experiences. Our flagship store offers a modern, seamless shopping experience that reflects our Italian roots and caters to the tastes of Indian consumers. OVS will quickly become a trusted name for those seeking quality, style and value, all under one roof.”
Inside the new store, shoppers can discover a wide range of offerings, from everyday essentials to premium collections such as OVS mainline, PIOMBO, B.Angel, Les Copains, Utopja, Altavia and BST. Each collection is carefully designed and developed by the OVS design team, combining modern aesthetics with high-quality fabrics to meet the changing preferences of style-conscious Indian consumers.
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Fiber2Fashion News Desk (RM)
