Edward Crutchley Fall 2024 Runway Review, Fashion Show and Ready-to-Wear Collection


Edward Crutchley's eponymous fashion line has always been about freedom, to mix whatever he takes into the collection, while his contributions to Dior Men under Kim Jones are more disciplined.

Celebrating its 10th anniversary on the London fashion calendar, Crutchley brought back some of its favorite patterns, such as animal prints and jacquard based on Byzantium textiles. There were also a number of historical references from England, France, Greece, Morocco, Indonesia and Turkey that require intense reading to understand, with a camp Tudor-era silhouette emphasizing the shoulders and a dash of cowboy fantasy with Stephen's hats Jones.

There was also latex rolled into an elaborate ruffled dress cut by her frequent collaborator Oliver Haus, and an experiment that shows what's to come in the fashion industry: the motif of four stallions leaping from a rising sun seen in the two latest looks was created by Artificial Intelligence based on a Turkmen blanket that Crutchley bought on eBay.

“It was a kind of return to the origins of my brand. I was looking at a mix of global materials and cultures, bringing them together in a way that feels cohesive. “It speaks of many things, but it is one message: the strength and breadth of texture,” Crutchley added.

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