The company will report to the DK Company subsidiary and office in Copenhagen, led by CEO and co-owner Jens Obel, who says:
DK Company has acquired a majority stake in German fashion brand IVY OAK, strengthening its presence in Germany and in the premium fashion segment. IVY OAK will move its headquarters to Copenhagen and maintain its creative studio in Berlin. Founder Caroline Gentz remains co-owner and creative director to preserve the brand's sustainable, design-driven DNA as DK Company scales its global growth strategy.
“Founder Caroline Gentz will remain co-owner and creative director and will join the board of directors, where she will ensure the continuity of the brand's vision and values, which is of great importance to the future growth of the brand.”
IVY OAK is known for its timeless design philosophy, sustainable profile and strong presence in the European fashion market. As part of the partnership, IVY OAK's headquarters will move to Copenhagen and the company will move from IVY OAK GmbH to IVY OAK ApS, while the creative studio will remain in Berlin. This structure creates a direct bridge between Berlin's creative energy and Copenhagen's international recognition in fashion and sustainability.
“DK Company is proud to announce its second acquisition in Germany, one of the most important fashion markets in Europe. With IVY OAK, we see a perfect combination between a strong, design-driven brand and DK Company's expertise in international marketing and distribution,” says Jens Obel.
“This acquisition supports our strategy of investing in the premium segment, where we already have successful brands such as Gestuz, Wood Wood, InWear and My Essential Armario. At the same time, we ensure that IVY OAK stays true to its creative and sustainable DNA, with Caroline Gentz as continued co-owner and visionary driving force behind the brand.”
The partnership with IVY OAK marks an important step in DK Company's ambition to expand its position in Germany. With IVY OAK's loyal customer base, strong brand identity and established presence in B2B and B2C channels, DK Company strengthens its access to new market shares.
Carolina Gentz adds: “This partnership provides IVY OAK with the necessary capacity and scale to grow internationally, without compromising our values. I look forward to devoting all my energy to creative development and ensuring the brand continues to evolve with a strong focus on design and a long-term perspective.”
Going forward, IVY OAK will continue to strengthen its B2B and B2C business, among other things through the expansion of the Never Out of Stock program and the further development of the Rerun concept, which supports the brand's timeless and responsible approach to fashion.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
