Anyone who loves the golden age of fashion photography surely pins for the time when the big bright magazines were full of beautiful photos.
While there are still printed publications, with approaches drawn in digital media, this often means consuming fashion publishers through a small phone screen.
Therefore, the impact of these powerful images is lost. Similarly, a front -row seat platform is also the best perspective to understand the complete scope and complexity of luxury and highly qualified crafts.
A new exhibition of UBS House of Craft X Dior, an initiative of events and luxury experiences centered on the consumer of the bank -centered banking entity of the bank to promote and share excellence between various disciplines, explores six main works of creative directors of the houses of the Maison and Haute Couture.
Leading the creative vision of the traveling exhibition, which decreases in New York and offers a public and private programming, is the legendary fashion editor Carine Roitfeld and the acclaimed fashion photographer Brigitte Niedermair, who collaborated in a special photo gallery to highlight the work of each designer. Fashionnetwork.com reached with UBS Marketing Director and Marketing Marketing and Marketing Innovation, John McDonald and Roitfeld, About how the special multifaceted event joined.
According to UBS, Craft is a language that resonates with everything, from fashion to finance.
“It is the lens through which we articulate our values: care, experience and lasting excellence throughout generations,” McDonald said.
“When we choose to highlight the fashion in this edition of UBS House of Craft, Couture immediately stood out as the final expression of crafts within the industry. We seek a partner that exemplifies lasting excellence in crafts, one that has sustained its vision. Dior, which has defined and redefined the couture of the cabrimination for more than 80 years, was a natural choice. Creative and the creative concept and the Broader, the construction of the construction of the breeding of the construction of the breeding and criticism, the creation of the construction of the construction of the creation of the parenting and the concept of the Cabrimina, with the concept of the Cabrimina, with the concept of the Craft.
The Dior event follows the debut of UBS House of Craft, which was associated with Hodinkee, which recruited experts from Jaeger-Eleultre and A. Lange and Söhne To celebrate watchmaking and took place in Los Angeles and San Francisco last autumn.
High sewing seemed a natural progression, given its predisposition by the final expression of crafts within the industry.
“Dior was unsteady with the creative concept and the widest mission of UBS House of Craft, to celebrate durable people, processes and values behind exceptional crafts,” McDonald added.
“UBS brings the art of crafts to the heart of its customers, and we bring the heart of fashion. It is about understanding who is haute couture, and resonates with its clientele. I think it is a fresh and significant way to show what is possible, what is available for its customers and offer a deeper vision in the art of fashion, coast and crafts,” it is not about its customers.
He added that, until his knowledge, the exhibition was the first time in the history of Dior that such an integral retrospective to the creatives versus the curators had been trusted.
Roitfeld and Niedermair have deep links with the French brand through their work as an editor/stylist and photographer, respectively.
The iconic editor saw Dior as the obvious option.
“Dior was the choice due to what it represents in terms of French haute couture. No other Maison incorporates crafts as Dior, “said Roitfeld, added that Nabedemair was also adequate, given his work with dior and creativity, but also had a” deep appreciation for crafts. “
The exhibition, which is carried out in the place of Halo Multipósós, which presents a circular space cured around an outer source, led the guests through the work of each designer for Dior, composed of file elements, such as BTS and videos of the track, mood boards, campaigns, real garments that are shown in mannequins and dramatic fashion photographs, shitty Settrenado in general, what was largely settled, which are greatly shown, which are greatly shown, which are greatly shown, which are greatly shown, which are largely shown, what is shown in the great form in general. approximately 2 x 3 feet.
The models were dressed in real pieces obtained from the company's archive.
“Selecting the pieces for this show was not an easy task. We collaborate closely with Perrine, who supervises Dior's archives, to cure the appearance and themes that really captured the vision of each creative director and placed these choices within the broader cultural and historical moments of his mandate,” said the French stylist about the gratifying exercise, but painful.
“There were a lot of material to choose from, which offered a deep immersion in each designer's legacy and allowed me to rediscover their most iconic creations from new perspectives.”
While Roitfeld could not choose a favorite creative director between Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri, two played an chord with Roitfeld. There was also a special tribute to former Dior Homme designer, Kim Jones.
“I rediscovered a lot, especially Marc Bohan's work, who, to my surprise, directed Dior for 28 years. I was impressed by the longevity of his possession, but he is still one of the less known figures in the history of the house. In my work, his dresses, in my place, in my special work, in my dresses, in my dresses, which was the freest and the one of the dresses. Roitfeld continued.
The founder of CR Fashionbook and former editor in chief of Vogue Paris has worked with the house in campaigns and has a strong connection through Olivier Bialobos, Dior communications director.
The event includes multiple discussions in panels with Roitfeld, Niedermair and Dior executives and the opportunity to see artisans working in the exhibition space in 28 Pine Street, open to UBS customers. The exhibition itself opens to the public on June 6 up to 8.
Roitfeld said that “all pieces will be auctioned by charity, supporting young children and adults who aspire to build a fashion career“
According to McDonald, the next experience in the Craft house of UBS will promote new themes and locations, such as gastronomy and Asia, pointing out: “Our goal is to expand with each edition to celebrate excellence in its many forms.”
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