Dior's house has created an Odyssey fashionable that will be the key installation within the French pavilion at the 2025 World Expo in Osaka, which opens this Sunday.
Dior exhibition is a mixture of Fine Arts, Haute Couture, Sports Excellence, Architecture, Fragrances, Original Sketches, 3D Printing and Hundreds of Works.
Couture Maison with headquarters in Paris is in a complete court press in Japan. On Tuesday, he presents his autumn collection for women ready to use in the historic city of Kyoto. Today, he launched his last campaign, where the Couturier of the Chamber, Maria Grazia Chiuri, is inspired by the land of Sun Rising Sun.
Seen in a series of elegant and poetic shots by Yuriko Takagi, a faithful collaborator of the house, the campaign presents a fusion of Japanese savoir-faire and French haute couture through designs that review the traditional Kimono jacket, with its wide and wrapped lines adorned by a garden on shed in the silk.
In Osaka, Dior's installation is organized around the theme of “Hymne à l'amour”, in a tribute to fervor for crafts and hand done work, reflecting the excellence of Parisian haute couture.
A plural tribute to beauty produced by gestures, incarnate alternately by a sculpture of Rodin, the timeless bar costume, a symbol of dior elegance presented in three variations: blue, white and red, and by the legendary “tricolor” designed by Christian Dior in 1949 and reissued by the Olympic and Paralympic Games and Paris of Paris 2024.
Echoing the first vocation of Christian Dior, who aspired to become an architect before resorting to haute couture, is the Lady Dior bag reinterpreted by Japanese architect Kazuyo Sejima for the project “Lady Dior, seen by” in 2024.
Back in Paris, Sejima's best known building is the futuristic glass structure that extends along Rue de Rivoli, acting as the entrance to the art nouveau department store La Samaritaine, which is controlled by the LVMH luxury conglomerate, the owner of Dior.
As for fashion, precious three -dimensional expressions of original sketches and more than 400 emblematic white works, presented in different scales, are highlighted in the heart of a monumental installation. All are placed along with iconic fragrance bottles of Dior, reinterpreted through 3D printing. In the center, Dior models come to life in poetic images created by Japanese artist Yuriko Takagi.
The installation presents a dream choreography scored by the works of Japanese designer Tokujin Yoshioka, who reviewed the iconic medallion chair in 2021.
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