Barcelona-based fashion company Desigual has entered India through a new partnership with Myntra, marking a strategic step in its global expansion and strengthening its presence in one of the fastest-growing digital fashion markets in the world.
Desigual has entered the Indian market through a new partnership with Myntra, launching accessories from its SS25 and FW25 collections. The move strengthens its international expansion and connects the Barcelona brand with Myntra's young and digital audience. Featuring campaigns with Ester Expósito, the launch brings Desigual into a rapidly growing market, reinforcing its global retail strategy.
The brand has launched a select range of accessories from its Spring/Summer 2025 (SS25) and Fall/Winter 2025 (FW25) collections on the platform, presented through campaigns spearheaded by global ambassador Ester Expósito.
The move allows Desigual to reach Myntra's young, digital consumer base, which has shown strong demand for international brands. Known for its distinctive blend of patchwork, textures, graphic motifs and handmade elements, Desigual aims to connect with Indian shoppers seeking expressive and inspired fashion across the globe.
“This partnership allows us to connect with a young, digital community with a strong affinity for international brands, in a market that is setting the pace for the growth of global e-commerce,” Desigual said in a LinkedIn post.
Desigual's operations span nearly 90 countries, with a diverse workforce of more than 3,700 employees representing more than 100 nationalities.
Fiber2Fashion News Desk (HU)
