Decathlon aims to double the supply of India at $ 3 billion by 2030

French sports retailer, Decathlon, plans to increase its supply from India to $ 3 billion by 2030, which increases the country's participation from 8% to 15% of its global acquisitions. The expansion focuses on footwear, technical textiles and physical conditioning equipment.

Decathlon, the French giant of sportswear and sporting articles known for its affordable performance team, plans to double the value of TI goods of India at $ 3 billion by 2030. The company, which operates more than 1,800 stores in 79 countries, announced the movement on July 29, 2025.

Currently, India represents approximately 8% of Decathlon's global supply volume. At the end of the decade, the company aims to raise that 15%figure, driven by growth at the category level in high potential segments, such as footwear, physical conditioning equipment and technical textiles.

A supply partner in India for more than 25 years, Decathlon operates a production ecosystem in the country that includes 113 manufacturing sites, seven production offices and 83 suppliers. More than 70% of the products sold in India are currently manufactured locally. The company now aims to increase this 90% participation by 2030.

The expansion is expected to generate more than 300,000 direct and indirect jobs in the Indian manufacturing value chain. Decathlon also plans to expand its retail footprint to more than 90 cities throughout the country.

India remains central in the “Make in India” strategy of Decathlon. The thrust supports the resilience of the supply chain, reduces the dependence of imports and aligns with regional growth in physical aptitude and active demand for life.

With the Indian sports articles market that are projected to grow rapidly from 2020 to 2027, the country offers fertile land for expansion. Decathlon aims to take advantage of India's manufacturing capabilities to support both national retail operations and global exports.

Fashionnetwork.com with Reuters