Cruise 2026 marks a new era for Gucci while Demna Gvasalia prepares to take the head

Gucci organized a 2026 cruise show symbolically rich in Florence, taking out of their files to mark a new start. While the heritage references are common among luxury houses, this moment led to Gucci, following the departure of Sabato de Sarnno and only months before the long -awaited debut of the new Demon creative director, scheduled for July.

The new chapter was developed with the Cruise 2026 collection, presented in the heart of Florence. The models walked along the elegant first floor of Palazzo Settimanni, a 15th -century building owned by the Kering and Home Group of the Gucci archives, before continuing through Delle Caldaie and concluding the show in Piazza Santo Spiriro. The closing of the Piazza to the public for the event caused criticism of some local residents.

For the occasion, Gucci transformed the square into an exclusive outdoor place. The brand polished the central source, eliminated graffiti and organized the guest seats around the reference point, covering the costs. The nearby bars closed temporarily, and the area was framed with tables and chairs. Among the celebrity attendees were actress Julia Garner, Viola Davis with Julius Tennon, Mark Ronson, Paul Mescal and Jeff and Emily Goldblum.

When opening his archive to the public in the city of his origin, Gucci honored his fashion legacy from 1921 to the present. The collection also paid tribute to the textile crafts of Florence of Florence. It seems that it had rich broocades, jacquards, silks, velvet and lace adorned with imitation diamonds and fine embroidery.

Some speculated if Demna participated in the 42 -looking line, but Gucci clarified that his internal creative team designed the collection. It is expected to take over the creative leadership gradually.

The key file elements reappeared prominently. The double G monogram appeared in transparent socks as imitation diamond patterns, while buckles accentuated in G, inlays and heels. The silhouettes made reference to the 1970s, with custom -to -measure blazers. The accessories included file -style bags and a new model, Giglio, named after Florence's symbolic lily, which was available for immediate purchase.

The presentation also included high -jewelry pieces made in collaboration with Pomellate: a necklace and a Minaudière bewitched in leather, gold and Pavé diamonds. The general tone celebrated heritage, but without entering nostalgia.

“The way something is done is more important than how much it is done,” said the Stefano Cantino CEO. “This program authentically expresses Gucci's identity, in the place that preserves our history more deeply.”