Cos will perform in Rome on March 26.


Translated by

Nicola Mira

Published


March 13, 2024

Cos will soon return to the catwalk and has once again chosen Italy as the setting for his new show. The premium brand of the London-based H&M group, which was previously present at Pitti Uomo in Florence, will organize a show-event in Rome on March 26.

Cos will present a parade in Rome

The show is scheduled for 3 pm CET and will be streamed live on Cos' social media channels. The place is a historic palace in the heart of the city, but its location is still secret. In a statement, Cos explained that the recently renovated building dates back to the 15th century and will host a fashion show for the first time.

Cos will present its Spring/Summer 2024 collection, characterized by a focus on craftsmanship and durable garments. The mixed show will feature a mix of Atelier's latest capsule collection and Cos' core collection, distinguished by its minimalist design and evergreen essentials.

Cos is the most exclusive brand of the H&M group and this is not its first show. Last September, Cos walked at New York Fashion Week, having made her official runway debut for the London Fashion Week calendar in 2021. Before that, she appeared as a special guest at Pitti Uomo , in a hybrid performance with the Wayne McGregor dance company.

Cos launched in 2007 and currently operates 245 single-brand stores in 47 countries across Europe, Asia-Pacific, the Americas and the Middle East.

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