ComplexCon opens its new edition on November 18 and 19

Hosted by Complex, an online magazine and media company covering pop culture, music, sports and sneaker culture, the new edition of its ComplexCon event will take place on November 18 and 19 at the Long Beach Convention Center. American designer Cynthia Lu, founder of the fashion brand Cactus Plant Flea Market, was chosen as artistic director of the event.

Founded in 2015, his streetwear brand, known for its representations of four-eyed emoticons, has since collaborated with numerous brands such as Nike, but also McDonalds, the Erewhon grocery market and personalities such as Kid Cudi, Tyler the Creator and Travis Scott. For several years now, Lu has also received support from Pharrell Williams, with whom she worked on Billionaire's Girl Club before launching her brand.

ComplexCon will host 150 fashion brands this year, featuring collections, collaborations, pop-ups, limited products and other exclusive news. Participating brands include Crocs, Asics, Honor the Gift, Levi's, Marc Jacobs, Ebay, LG, as well as Adidas with its collaboration with Kasina and artist Junggi Kim, and Converse with its collaboration with retailer and brand Concepts based in Boston.

Discussions will also take place at the Sneaker of the Year panel on Sunday, hosted by Joe La Puma with Lil Yachty, Jim Jones, Kristen Noel Crawley and DJ Clark Kent. They will discuss their picks for the best sneakers of 2023.

The festival will feature performances from a host of artists including Kid Cudi, Lyrical Lemonade, Kerwin Frost, Luh Tyler and Kalan. Finally, the First We Feast Lagoon dining event will feature more than 30 restaurants and eateries from across the United States and talent featured on their shows, including The Burger show and the Emmy-nominated Hot Ones.