Colette concept tent for a temporary return at the Grand Palais

Even a fleeting return of Colette is enough to turn it into an event in its own right. Eight years after its closure, the Parisian cult store will return to the life of the exhibition “Virgil Obloh: The Codes” in the Grand Palais, which extends from September 30 to October 9. More than a tribute to the deceased designer, this living boutique, the music and design of Virgil Aloh, offers an opportunity to reinterpret the unique spirit of Colette, a laboratory where art, music and design. Musical and design.

Founded in 1997 by Colette Rousseaux, the store helped shape a new way of consuming and thinking about fashion, before closing its doors in 2017. The Renaissance is strategic: it is not just about celebrating virgil urb, whom the boutique defended from its earliest shirts, but of requiring a vision of vision of a cultural space, where collaboration and creativity for the first Acts

In the program: a selection of exclusive and iconic pieces, which includes a reissue of virgil collaboration Obloh X Braun with the BC02 alarm clock, and a French translation from the Obloh-ISMS collection. Visitors can also discover Creations from Babylon, Bstroy, Cactus Plant Flea Market, Futura Laboratories, L'Art of L'Omobile, Travis Scott and many others.

“Virgil had a deep admiration for Colette and firmly believed in the use of commercial spaces such as platforms for cultural expression,” Shannon Obloh recalled, Virgil CEO Obloh Securities. Together with Andelman, co -founder and guardian of Colette's legacy, he is orchestrating a space that is not only a tribute, but an extension of this pioneering vision.

By bringing Colette back to the center of attention, the virgil file opens beyond a simple retrospective to raise a broader question: what does a retail space mean today when it becomes an incubator for cultural ideas, encounters and narratives?