Coach aims to promote circularity with the Coachtopia documentary series

The launch of Coachtopia last year was a big deal on the environmentally focused product front for Coach and the company is backing it up this year with The path towards circularity, a new documentary series.

He goes behind the scenes of Coachtopia “to shed light on rarely documented aspects of the global fashion industry.”

Launching this week with its first episode, hosted by visual storyteller, sustainable fashion advocate and Coachtopia community member Aditi Mayer, the series aims to “uncover the extraordinary people and partners who are collaborating with Coachtopia to develop the ideas that are making circularity at scale a possibility.

And the company said it “takes a candid look at the issues facing the fashion industry and the mindset shifts needed to address them, to pioneer circular solutions for the future.”

Joon Silverstein, senior vice president of global marketing and sustainability at Coach and head of Coachtopia, said the firm has been “working closely with a wide range of inspiring young leaders across our Beta community, and we've heard how frustrating the lack of transparency in fashion. to this generation.”

The new series aims to alleviate some of that frustration. He added that “we are excited to share our work in progress because we know that to address climate change, we can't be afraid to take bold if imperfect steps, and be honest about how far we have to go. “It’s our way of using brand storytelling to shed light on bigger issues and spark conversations that have an impact beyond Coachtopia.”

The first episode is called Make with waste and sees Mayer in Chennai, India, visiting KH Exports, a family-owned leather manufacturing company that has been working with Coach since 1987. The company had tasked him with reinventing Coach's leather waste as a unique raw material.

The film shows Mayer following KH's artisanal processes, from sorting waste in its “leather scrapyard” to product prototyping, materials design, production and more. She “not only explores the possibilities of making with waste, but also uncovers the personal stories of the community of designers, artisans and producers who are tackling some of these challenges with passion and ingenuity.”

Also learn more about the techniques used in the range, such as Upcrushed Upcrafted Leather, which uses heat and pressure to transform irregular scrap leather scraps into suede-like materials with a unique pattern and finish.

“It's surprising to think that because of our cultural mindset around perfection, the natural grain of leather can be seen as a defect, leading to more waste,” he said. “It makes me realize that circularity is not just about changing the way we do, but also about changing the way we think.”

The episode was made in partnership with producer Special Order and director Christina Burchard and is available on Coachtopia's social channels with future episodes releasing later this year.