Christian Dior will show the women’s pre-collection in New York on April 15

While Dior Homme will show the Fall 2024 collection in Hong Kong on March 23, the Parisian brand’s pre-Fall 2024 women’s collection will be showcased in New York, as a tribute to the “unbreakable ties forged between Dior and the United States since early days.” of the house.” The exhibition is scheduled for April 15, 2024 at the Brooklyn Museum of Art.

“Celebrating passion [Dior’s] “The designer and founder always had this fascinating American metropolis in mind, this fascinating show will be presented in the heart of the Brooklyn Museum, reaffirming the symbolic and powerful alliance that unites Dior with this iconic institution,” said the star brand of the LVMH group.

Between the end of 2021 and the beginning of 2022, the museum notably hosted an exhibition entitled “Christian Dior, designer of dreams”, which traces the relationship between the French designer and the United States, and in particular the city of New York. In 1947, Dior was invited to Dallas to receive an award from the luxury department store Neiman Marcus. He also spent a few days in New York and was impressed by the city, where the following year he set up a branch.

The museum also has a connection with Dior through the artists who exhibit there, for example the feminist artist Judy Chicago with her monumental work ‘The Dinner Party’. Chicago has collaborated with Maria Grazia Chiuri, creative director of Dior’s women’s collections.

Chiuri’s Fall 2024 collection was inspired by Marlène Dietrich, “a bridge between American and French fashion culture,” blending “Dior’s silhouette with the diva’s ghostly presence and youthful charm” and using, among others, tweed fabrics typical of British men’s fashion, as a brand. she stated in a press release.