This initiative aims to introduce a variety of stylish new products to JD customers, with simultaneous launches from thousands of brands on JD’s online platform. These launches will be bolstered by enhanced marketing initiatives and will leverage JD Fashion’s expansion into new realms through partnerships with celebrities, acclaimed designers and innovative cross-industry collaborations. Central to these efforts is JD’s Little Magic Cube channel, an innovative marketing tool focused on accelerating product launches. By leveraging Little Magic Cube and external marketing resources, JD will help brands effectively engage target audiences and reduce time-to-market for new products.
Additionally, as part of this investment, JD.com's “10 Billion Yuan Discount” program will offer daily opportunities for customers to enjoy a RMB 30 discount on purchases of RMB 300 or more.
JD.com is investing RMB 1 billion (about US$141 million) in JD Fashion to expand its apparel business, introducing new products from thousands of brands, celebrity partnerships and innovative collaborations. This includes a “10 Billion Yuan Discount” program, media partnerships and trend presentations, with the aim of attracting customers and accelerating product launches.
In collaboration with influential media platforms such as VOGUE and Xiaohongshu (also known as RED), JD Fashion will also reveal upcoming autumn and winter fashion trends on September 6 to provide fashion-loving shoppers with a wide selection of stylish choices and content, enriching their shopping experience.
Since the beginning of 2024, JD.com has reported a 60% year-on-year increase in major apparel and footwear brands and a 200% increase in third-party apparel merchants. More than 100 subcategories have seen a five-fold increase in new product launches. JD.com maintains partnerships with major fashion groups including Inditex, H&M and GAP, and offers selections from over 90% of the world’s most recognizable luxury brands including Louis Vuitton, Gucci, Tiffany & Co., Bottega Veneta, Saint Laurent and more.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
