The arrival isn’t near, it’s already here. Cheap Monday’s long-awaited denim collection launches on September 5th and features singer, influencer and personality Nessa Barrett on a journey into the depths of the self. From sleazy sunset style to angelic jellyfish, stardust-laced emo to teddy bear pop punk, the brand’s first campaign explores the contradictions and moods of the moment.
Founded in 2004, Cheap Monday is back with the same energy and determination as ever. Featuring American artist Nessa Barrett, the new collection reflects the diverse traits and personalities of contemporary youth culture. Known for her unfiltered gothic pop sound and her openness on mental health, Nessa Barrett embodies the spirit of the brand, encouraging people to embrace their true selves.
Cheap Monday’s new denim collection, launching September 5, features American artist Nessa Barrett in a debut campaign that explores self-expression. Known for her gothic pop style and outspokenness on mental health, Barrett embodies the brand’s spirit of bold identity and creativity. The collection includes a variety of denim styles for both men and women.
“At its core, Cheap Monday is about expressing identities with confidence, and Nessa Barrett spans that broad spectrum of creativity. She's a goddess and a passionate woman at the same time; she's up for anything, up for the real deal.” Alice Shulman, Design Director at Cheap Monday
“Cheap Monday's brash style mirrors my own, mixing raw emotion with a gothic edge. Collaborating with them was a natural fit, they truly embody my bold and honest approach to self-expression.” Nessa Barrett
The revival of skinny and sleazy jeans begins with Cheap Monday. The core range of jeans includes seven different cuts for women: Sleezy Low, Sleezie High, Sleezie Straight, Booty Bei, Flare Low, Anti Low and Poser. For men, the collection includes six core cuts: Rad Super, Looser, Boo Bootleg, Anti, Issue and Sleeze. This line offers expressive yet affordable jeans that embody the Cheap Monday aesthetic.
“Our first drop is a genre-defying denim offering, featuring styles ranging from indie sleaze stretch and bootcut to radically loose, anti-fit rigid designs. We've played with finishes such as dirt, sprayed, distressed and ripped in shades of blue, black and grey. These jeans capture the essence of Cheap Monday.” Alice Shulman, Design Director at Cheap Monday
Additionally, a limited capsule of knit T-shirts complements the collection, designed to highlight Nessa Barrett’s diverse personalities and the brand’s wide range of offerings.
Cheap Monday continues to bring people together through fashion and music. This launch is more than just a new collection – it’s a tribute to the brand’s heritage and a step forward to inspire self-expression for all.
Beginning September 5, the Cheap Monday jeans collection will be available on weekday.com, select Weekday stores and retailers.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
