Chanel flies to Hong Kong this fall to show its cruise collection

Chanel will present a show in Hong Kong. After a first failed attempt in 2019, the Parisian luxury brand has announced new plans for a show on the Chinese island. On November 5, Chanel will fly to Hong Kong to present the 2024-25 cruise collection, which it recently presented in Marseille with a show at the radieuse city building, an iconic residential project by renowned architect Le Corbusier.

“After a first stop on May 2 in Marseille, the cruise collection will travel to another cosmopolitan metropolis, a true gateway to Asia. “The event will confirm Chanel’s long-standing ties to the city, celebrating the brand’s connection to Hong Kong SAR and the exuberant modernity of its culture,” the brand said in a brief press release.

Last year, Chanel showed its 2023-24 cruise collection in Shenzhen, China, after a first presentation in Los Angeles. China is a key market for the brand, with sales there constantly growing. In Hong Kong itself, Chanel operates 13 stores.

The former British colony has experienced several serious political crises following the return of sovereignty to China in 1997. The resulting tensions have severely affected the city's retail activity, which was also penalized by the pandemic. Hong Kong's economy endured four difficult years, including an unprecedented three-year recession between 2019 and 2022. The city began to recover in 2023 and is once again hosting high-profile events. Louis Vuitton showed in Hong Kong last December, while Dior Homme was due to show there in March but canceled the event.