Directed and shot by Mert Alas, the campaign shows Jeremy channeling classic American style and carefree ease. Everyday moments capture Jeremy sun-kissed and poolside, shedding a new light on the latest underwear and jeans. The campaign video, set to The Shacks’ song “Crimson and Clover,” highlights his carefree style, low-key confidence and rock-n-roll energy.
“Calvin Klein’s aesthetic has always been timeless, and it was fantastic to be reunited with them and the entire creative team for this new campaign,” said Jeremy.
Calvin Klein’s Fall 2024 campaign, directed by Mert Alas, stars Jeremy Allen White, who exudes classic American style and a laid-back, effortless vibe. Set to the music of The Shacks’ “Crimson and Clover,” the campaign captures Jeremy in sunny, everyday moments, showcasing the latest in underwear and denim, including relaxed fits, ’90s-inspired jeans, and modern cottons.
Throughout the campaign, Jeremy wears Calvin Klein Fall 2024 underwear and denim styles in new modern fits designed for relaxed, statement-making style. The 90s Straight, Slim Fit and Standard Straight jean silhouettes offer the perfect foundation for a denim-on-denim look with the 90s Trucker Jacket, or a casual off-duty rockstar look with the Monogram Logo T-shirt. Underneath it all, new Modern Cotton Air underwear and iconic Cotton Classic provide breathable, all-day comfort, complemented by new sunglasses.
The campaign will launch globally on August 27, 2024. Content featuring Jeremy will run across @calvinklein social channels throughout the week and appear in high-impact out-of-home ads around the world.
Calvin Klein’s Fall 2024 campaign will continue to unfold throughout the season, following the brand’s dynamic talent in moments from morning to dusk, shedding a new light on the brand and its timeless wardrobe essentials.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
