Calvin Klein presents global brand ambassador Jung Kook in Calvin Klein Jeans for the latest chapter of the brand's Spring 2024 campaign.
Photographed by Mert Alas, the campaign amplifies Jung Kook's status as a global pop star, showcasing his effortless confidence as he takes over the iconic Grand Central Station in new styles from Calvin Klein Jeans. Calvin Klein Jeans' latest collection infuses wardrobe essentials with the brand's youthful energy and distinctive minimalist design codes: '90s straight-fit jeans offer a nostalgic take on the quintessential denim silhouette, and the T-shirt Oversize Monogram updates a wardrobe staple with a tonal touch. in the iconic Calvin Klein monogram logo. From new denim to sophisticated casual wear, the Calvin Klein Jeans Spring 2024 collection brings unique style to iconic products and focuses the brand's authenticity for a new generation.
The campaign and collection launched on February 16 on calvinklein.com. Jung Kook's campaign content will be released on @calvinklein social channels throughout the week, with images also appearing in striking out-of-home locations around the world.
The Spring 2024 campaign continues to delve deeper into the world of Calvin Klein, highlighting culture-shaping talent in moments that highlight their individuality, unleash their confidence and reveal the full Calvin Klein lifestyle.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
American fashion brand Calvin Klein features global brand ambassador Jung Kook in its Spring 2024 campaign, photographed by Mert Alas. Featuring Calvin Klein Jeans, the campaign shows Jung Kook's confidence in Grand Central Station. The collection combines youthful energy with minimalist design, offering nostalgic denim and iconic monogrammed T-shirts.
Fiber2Fashion News Desk (HU)
