Directed and shot by Mert Alas, the campaign shows Kendall bringing new energy to a day off in Calvin Klein pieces, including Calvin Klein Studio, the brand’s new collection of basics. The model embraces the unexpected, sporting urban-inspired pieces as she walks along the beach – leather with lace, outerwear as a complete look, and underwear paired with tailoring.
Calvin Klein’s Fall 2024 campaign, directed by Mert Alas, features Kendall Jenner in the brand’s new womenswear, which combines classic sensuality with urban-inspired styles. The collection features fresh colors, transitional layers, and minimalist designs, with the introduction of the Calvin Klein Studio, which highlights premium materials and elegant tailoring.
“I have been part of the Calvin Klein family for almost a decade, but I still get so excited to work with the team on each campaign,” she said. Kendall“This time, I wore some of Calvin’s most iconic pieces, like the slip dress and coat, so I was able to tap into that classic sexiness they’re known for.”
Calvin Klein’s Fall 2024 womenswear collection is designed to be worn from dawn to dusk, featuring fresh seasonal colors, transitional layers, and new explorations in minimalism. ’90s attitude is brought to life through the bold fluidity of soft new tailoring and the brand’s iconic slip dresses. The season also introduces Calvin Klein Studio, an elevated expression of the brand’s best essentials crafted from premium materials, strong tailoring, and fashion-forward silhouettes. Across the styles, luxurious materials and sleek design details shed a new light on these minimalist staples.
The campaign will launch globally on September 4, 2024. Campaign images featuring Kendall will run across @calvinklein social channels and appear in high-impact out-of-home locations around the world.
Calvin Klein’s Fall 2024 campaign will unfold throughout the season, following the brand’s dynamic talent in moments from morning to dusk, shedding a new light on the brand and its timeless wardrobe essentials.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
