Veronica Leoni, 2023 LVMH Prize finalist and founder of QUIRA, will bring to Calvin Klein her experience working at some of the world's most famous fashion brands, including Jil Sander, Céline, Moncler and The Row. As Creative Director of Collection, she will merge her deep industry experience with Calvin Klein's modern aesthetic to design the ultimate representation of the brand, while partnering with Calvin Klein Global Brand President Eva Serrano to bring the inspiration of the collection to the main portfolio and the red carpet. Leoni will report directly to Serrano.
Calvin Klein Inc has appointed Veronica Leoni as creative director of collections. Leoni, a 2023 LVMH Prize finalist with experience at renowned fashion houses, will launch his collection in fall 2025. His appointment will infuse Calvin Klein's offerings with his signature style, enhancing the brand's appeal on global platforms, including Red carpet.
Based on timeless and innovative designs, the collection will include clothing, underwear and accessories for men and women and will debut in fall 2025.
“We are proud to appoint Verónica as Creative Director of Collection, the maximum expression of the Calvin Klein brand,” he said. Highlander. “From our first conversations it was clear that Veronica's life's work had been preparing her for this moment and the opportunity to define a new era for Calvin Klein. I am confident that her determined approach to design and work ethic, combined with our shared values, will further enrich our iconic brand and result in a collection that will resonate with our consumers around the world.”
Of the announcement, Leoni said: “I am excited and honored to have the opportunity to write a new chapter in the history of Calvin Klein. For decades, Calvin Klein has interpreted the idea of bold self-expression, and I'm keen to enhance it with a strong emphasis on style and creativity. I am deeply grateful to Eva Serrano for her vision and trust. My career has been marked by inspiring encounters with some of the most visionary women in fashion and she is one of them. “I also want to thank PVH CEO Stefan Larsson for the incredible opportunity to celebrate one of the most influential brands in American fashion.”
Leoni's appointment marks one of the most important in a series of strategic steps Calvin Klein has taken under Serrano's leadership to uphold the legacy of the Calvin Klein brand and inspire the next generation of consumers.
“Eva and her team are already driving one of the largest consumer engagements in Calvin Klein history. “Verónica's work will add a halo of next-level aspiration for the brand and reinforce the strong foundation that already exists to make Calvin Klein one of the most desirable lifestyle brands in the world,” he said. Larsson.
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Fiber2Fashion News Desk (RM)
