Highlights include classic Burberry Check upholstery, intricate carvings by Equestrian Knight Design and sculptural furniture inspired by renowned British artists Henry Moore and Barbara Hepworth, reflecting the brand's deep ties to British art. The store will offer a selection of menswear, womenswear and accessories from the latest winter 2024 collection.
Burberry's redesigned flagship store opened at 459 Dosan-daero in Seoul, showcasing luxury and British heritage. Highlights include Burberry Check upholstery, carvings of equestrian knights and sculptural furniture. The store offers menswear, womenswear and accessories from the Winter 2024 collection, including the iconic Heritage trench coats.
To celebrate the opening, the store will host two installations, 'Burberry Art Space' and 'Burberry Heritage', Burberry said in a press release.
Dedicated to showcasing British artists, 'Burberry Art Space' is a new exhibition series. For its first installation in Seoul, the store will feature 'A New British Modernism presented by Jemima Murphy, Pam Evelyn and Sarah Cunningham'. This exhibition presents the work of three contemporary British artists who interpret the natural world, the environment and subjective experiences in their own unique way.
To celebrate Burberry's outerwear heritage, a selection of archival outerwear replicas will be on display for exclusive viewing, alongside archival images and various pieces from the latest Outerwear 2024 campaign. The selection will include Heritage trench coats, made in England in the Burberry factory in Castleford in Yorkshire, as well as new season trench coats.
Fiber2Fashion (RR) News Desk
