Bulgari to sponsor the Whitney Biennial

Bulgari has announced its support as title sponsor of the next three editions of the Whitney Biennial.

As part of the partnership, Bulgari will take center stage as presenting sponsor of the 2024, 2026 and 2028 editions of the Whitney Biennial, a major American contemporary art event recognized for its discovery of emerging artists.

The upcoming 81st edition will bring together 71 visionary artists and collectives, curated by Chrissie Iles and Meg Onli. Opening on March 20 and running until August 11, 2024, the exhibition, titled 'Whitney Biennial 2024: Even Better Than the Real Thing', explores how Artificial Intelligence (AI) is complicating our understanding of what is real and the rhetoric around gender and authenticity. .

“We are delighted to embark on this partnership with the Whitney Museum, one of the leading champions of modern and contemporary art around the world. This collaboration further strengthens our commitment to the arts,” said Jean-Christophe Babin, CEO of the Group Bulgari.

“The Whitney Museum plays a fundamental role in shaping influences and innovation in contemporary art, and for a House like Bulgari, dedicated to creativity and original forms of artistic expression, this movement is essential to continually expand our vision and imagination through culturally relevant experiences. “

Bulgari has supported various forms of art over the years, including funding the restoration of iconic monuments and archaeological sites in Rome.