Before starting to design the Bugatchi fall collection, Anthony Keegan asked his father what he thought was the best time to live. The answer? The 60s.
With that as a starting point, Keegan began to do her homework and discovered some of the key fashion elements that defined that era, particularly the colorful, abstract prints, some of which were inspired by the recently deceased Mary Quant, the pioneering British designer, which she incorporated into Bugatchi's main range of t-shirts. Paisleys, smaller geometric shapes and other patterns, both subtle and bold, were featured throughout the collection.
“We wanted to push print as a brand language,” he said. “It's almost like the DNA of the company, we are a printing company and I wanted to push that and have more narrative.”
That same sensibility also manifested itself in the line's range of sweaters, an important category for the brand, with styles offered in wool and silk blends, merinos and cotton. Beyond traditional jerseys, styles included shirt fronts, polos and quarter-zips, all designed to be layered.
Keegan also leaned into the brand's utilitarian roots with a reversible bomber jacket featuring Sherpa on one side and nylon on the other, and Napa leather or suede shirt jackets with pocket details.
The extensive range included leather motorcycle jackets in a variety of colours, a duffle coat, a traditional peacoat, a new interpretation of the rugby jersey with an all-over herringbone pattern and a range of hybrid vests with updated piping. The company's branding was also updated this season.
While some of the '60s-inspired patterns may be a bit over the top for Bugatchi customers, most of the collection remained eminently wearable.
