Known for its commitment to simplicity, functionality and quality, ARKET aligns perfectly with ASOS’ mission to bring customers the very best in fashion, from must-have pieces to iconic wardrobe staples. The launch underlines the shared commitment to providing customers with timeless fashion pieces, building on ASOS’ established relationship with the H&M Group, which is home to popular brands such as &Other Stories, Monki and Weekday.
Celebrating everyday beauty and enduring design, the marketing campaign seamlessly pairs ARKET’s Nordic-inspired key pieces with leading brands available on asos.com, including ASOS DESIGN, to create elevated, standout looks.
ASOS has launched ARKET’s autumn/winter 2024 collection, combining Nordic simplicity with British heritage. The menswear line includes tailored pieces such as wool coats, ribbed jumpers and relaxed jeans that combine structure and versatility. This collaboration reflects ASOS’ mission to offer timeless, high-quality fashion from the best brands, giving customers the opportunity to create sophisticated looks.
The menswear collection speaks of gesture and movement; sculptural looks sit closer to the body but with layers and nuances throughout. Tailored details reference the structure of a powerful outfit with sharp shoulder lines, pressed pleats and slanted pockets. Additionally, fitted cotton and wool jersey designs appear layered with crisp poplin shirts and textured knitwear. A defining look for this versatile collection is a premium wool cardigan paired with loose denim.
In menswear, ARKET reinvents a wardrobe of basic pieces, fusing British heritage and utilitarian references with a Nordic point of view, focused on simplicity and quality. The wool coat is a classic piece of the season, reinterpreted in a long, bold silhouette that offers style and substance. The collection includes essential pieces such as cotton jersey T-shirts and relaxed-fit denim, creating a wardrobe designed to last for many seasons to come.
Vanessa Spence, Executive Vice President of Creative at ASOSsaid: “We are excited to welcome ARKET to our roster of industry-leading partner brands, continuing our commitment to our customers to deliver the very best in fashion. This collaboration brings together the best of both brands, allowing our customers to explore and style the AW24 collection in their own unique way.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion (RM) Press Desk
