Located on the vibrant Orchard Road, the store's floor finishes and product displays are made from Portland stone, a material quarried on the Isle of Portland in Dorset and found in numerous buildings across London. The store also stocks black cast iron for railings and railings used for external fencing of traditional houses and iconic buildings such as Westminster Abbey and the Houses of Parliament; just a short walk from Horseferry House, Burberry's headquarters.
Burberry opens a new store in Singapore's Wisma Atria, inspired by London architecture with Portland stone, black cast iron and stained glass windows showcasing its Equestrian Knight design. With sculptural installations, it offers an immersive brand experience. The store debuts with the Spring 2025 collection, classic outerwear and cashmere scarves with the iconic Burberry Check.
The store façade features an illustration of the Equestrian Knight design designed by British artist Helen Bullock, sitting proudly above a stained glass window in Knight Blue, Burberry's house colour. The Knight is also deconstructed into various sculptural installations such as shields, banners and horses in the store. The installations aimed to immerse visitors in a captivating in-store experience, engaging our customers about the brand's rich heritage through a contemporary lens. Inside, Burberry stores are intricately designed for optimal product discovery and beautifully arranged to create a warm and welcoming space for customers.
The Wisma Atria store will open with Burberry's Spring 2025 collection, inspired by the outdoors and defined by a sense of simple elegance. The collection adds to Burberry's recent outerwear styles, including trench coats, puffer jackets, duvets and signature Harrington jackets that provide warmth and protection from the elements. Meanwhile, the scarf selection features the iconic Burberry Check design in cashmere, woven at the 200-year-old Scottish mill Johnstons of Elgin.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
