Brand Finance classifies Chanel as the world's most valuable clothing brand, Nike as the strongest

In 2025, a new name occupies the first place in the classification of the world's most valuable clothing brands* compiled by the brand's international brand assessment consulting. The French luxury label Chanel, in fact, beat Louis Vuitton in number one in the 50 most valuable clothing brands. Chanel, whose style is now in the hands of the creative director Matthieu Blazy, recorded a 40% increase in the value of the brand compared to the previous year, and was valued at $ 37.9 billion (€ 34 billion).

“In addition to overcoming Louis Vuitton in terms of brand value, Chanel also jumped to Global Nike sports giant, whose brand value is now almost 8 billion euros less than that of the iconic French label. This change in the upper part underlines the growing influence of Chanel, as well as his highly competitive position in the world fashion scene,” said Bertrand Chovet, management of the brand's director.

The total added value of the 50 most valuable clothing brands in 2025 exceeded $ 366 billion, according to Brand Finance. Nine French groups contributed $ 135.6 billion to this total, an action of 37%. It was the highest individual value contribution to the country among the 50 best clothing brands. Dior, in eighth place, increased the value of its brand by 13% to $ 17.3 billion, and Cartier rose to the ninth place with a brand value of $ 15.7 billion, 11% more.

Brand Finance has also developed a brand force (BSI) index, based on several elements, including among other marketing investments, capital value and commercial yield. In 2025, the giant of the clothes and the US sports team. Uu. Nike headed the table of clothing brands with a 94.7 BSI of 100. Brand Finance discovered that, in 2025, Nike was the second most intelligent brand in the world, in all sectors and countries, behind the Wechat of China.

“Nike gets excellent scores in most brand strength metric. In particular, Nike obtains strong scores for the acceptance of prices in several key markets, including France, Italy, Sweden, South Africa and Malaysia, which underline the brand's ability to maintain a strong perception of value worldwide,” said the Finance brand. Levi's and Dior came behind Nike in the Top 50 ranking of the world's strongest clothing brands in 2025.

*To reach this value, Brand Finance first evaluates the strength of the brand by observing the efficacy of the performance of a brand in intangible measures in relation to its competitors. The data used are derived from the Patenting Market Research Program of Brand Finance and publicly available sources. Each brand is assigned a brand force index (BSI) score of every 100, which feeds the calculation of the brand's value. The value of the brands for classification purposes is calculated using the royalty relief approach: a brand assessment method that complies with the industry standards established in ISO 10668. It implies estimating the probable future income attributed to a brand that calculates a royalty rate that would be loaded for use, to reach a 'brand value' as a net economic benefit that an owner of the brand would reach through the brand license.