Bourrienne Paris X, Maison Guillemette and Maison Lecomte Flament reach the final of the DHL Fashion Talent Award

The members of the jury of the DHL Talent Mode Award are ready to decide between the finalists of this fifth edition, supported by DHL Express France and the French Women's Ready-to-Wear Federation (FFPAPF). On Saturday, January 10, the Bourrienne Paris X, Maison Guillemette and Maison Lecomte Flament brands will present their projects before the awards ceremony, scheduled for January 29.

The winner will receive €10,000 in DHL shipping vouchers, along with personalized support for international shipping and online sales. The FFPAPF, for its part, will share its experience with the winner through an international strategy advisory program. The winning label will join previous winners, namely 71bis, Mapoésie, Emile et Ida and Rowen Rose.

A final between specialized labels

Bourrienne Paris X is synonymous with the white t-shirt. The brand is positioned accordingly, highlighting the historical heritage of the Hôtel Bourrienne with which it is associated. Its collections are inspired by French history and recall a time when figures such as Victor Hugo, Bonaparte and Chateaubriand were regular visitors to the establishment. Bourrienne Paris Founded in 2017, the brand also has its linen factory in the north of France.

But the shirt brand faces two competitors in the race for the DHL Talent Mode Award 2025, with FashionNetwork.com as a partner, starting with Maison Guillemette. This brand, the creation of Guillemette Bataille, did not initially focus on ready-to-wear. The designer first created brooches and flower crowns for brides. The brand is now collaborating with Guerlain on its 'Le Muguet' fragrance.

A triumvirate inspired by craftsmanship

In 2016, Guillemette Bataille developed a black top with removable elements and, to her surprise, the piece was a success. With its own atelier, where around 30% of its collections are produced, Maison Guillemette now offers a wardrobe ranging from blouses and trousers to dresses, and continues to cater to brides with its “white collection”.

Third and final finalist of this triumvirate, Maison Lecomte Flament specializes in the creation of scarves, bucket hats, sarongs and hats made of wool or cotton, using entirely natural fibres. Its founder and artistic director, Colombe Lecomte Flament, places special emphasis on the family spirit of the brand, born from the creative environment fostered within her own family. With sometimes 'vintage-kitsch' pieces, the brand defends values ​​such as coexistence, exchange and sharing. Maison Lecomte Flament divides its production between Italy and India, two countries historically linked to the manufacture of colorful fabrics.