Boss sponsors Naomi Campbell exhibition at the V&A


In June a new exhibition opens at the V&A focusing on the fashion worn by Naomi Campbell with Hugo Boss's buoyant Boss brand, with which she has close links as a sponsor.

Naomi Campbell – Photo: Hugo Boss

Called Naomi: In Fashion, it is the first exhibition to analyze her 40-year career and tickets have just gone on sale. The exhibition opens on June 22 and will continue until April of next year.

Curated by Sonnet Stanfill, items on display will include dresses made for the supermodel by Azzedine Alaïa and Valentino, as well as the infamous blue platform shoes she fell in on the Vivienne Westwood runway. Also on display is the Dolce & Gabbana evening dress she wore on the last day of a court-ordered period of community service.

And given her current role as a Boss ambassador and the fact that the brand is sponsoring the show, there's also a look from the AW23 runway collection that Campbell wore in the #BeYourOwnBoss campaign.

Boss has been forging increasingly closer ties with her since she first appeared in the AW22 global campaign and this culminated in the first-ever Naomi x Boss capsule collection that was recently launched.

Parent company Hugo Boss is also known for its support of cultural institutions and art museums globally.

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