The Spring/Summer 2024 collection features elevated variety across all categories, combining the strength of the brand's tailoring know-how with casual apparel and accessories. A standout feature of the new selection is the Double B monogram: a striking emblem that symbolizes the spirit of a true BOSS: a person with the power to make bold decisions in life and who is not afraid to make a statement. The overall approach is a stylish wake-up call to connect BOSS fans through the power of this inspiring message. This new monogram, with its elegant interwoven design, carries great meaning and is displayed on essential pieces across the entire product range, from apparel to accessories.
The #BeYourOwnBOSS campaign empowers people to lead with confidence. The Spring/Summer 2024 collection features the Double B monogram symbolizing bold choices. Main clothing includes monochromatic looks and accessories such as stylish bags and sneakers. A digital campaign showcases the monogram in global environments and invites influencers to embody its spirit.
In line with the BOSS 24/7 lifestyle wardrobe, the Double B selection offers basic pieces, mainly in the form of monochromatic or tone-on-tone looks, such as suits, knitwear, bomber jackets and knitwear. Double B's key menswear styles include a sporty backpack and a stylish crossbody bag. In women's clothing, this monogram appears on the closure of a leather shoulder bag with metal straps, a crossbody bag, and a pair of strappy high-heeled summer sandals. Additionally, the Double B accentuates casual garments available in both men's and women's selections. , including versatile sneakers made from a combination of smooth leather and soft suede, as well as a stylish baseball cap.
A multi-pronged digital campaign marks the debut of the Double B monogram. First, the motif will be recreated in large 3D images using hyper-realistic CGI technology in iconic settings around the world. Subsequently, BOSS will invite influencers and ambassadors to express their personalities and attitudes through the “Double B, Every Me” campaign. These individuals will create different personas of themselves while showcasing their authentic, multifaceted personalities, interacting and using Double B products. The approach creates a fun and light-hearted opportunity to share engaging social content and invite our global audience to participate in the campaign. The new Spring/Summer 2024 collection, including Double B monogram styles, will be available on boss.com, in BOSS stores worldwide and through wholesale partners.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion (HU) News Desk
