By
DPA
Published
January 3, 2024
Eco-friendly pioneer The Body Shop has scaled new environmental heights, becoming the first beauty brand globally to have 100% of its product formulations certified by The Vegan Society.
Across all of its skincare, body care, hair care, makeup and fragrance products, the certification comes after The Body Shop reached the ambitious goal it set in 2021, when 60% of its products carried the brand. Vegan Society.
The retailer highlighted that the certification process “is extremely exhaustive,” with a meticulous evaluation of each supplier and manufacturer of raw materials within the product catalog. This meant that more than 4,000 ingredients were validated so that more than 1,000 products carried the seal.
Importantly, The Body Shop said its new status “also responds to growing customer demands,” noting that the vegan cosmetics industry is projected to grow at a compound annual growth rate of 6.31% between 2023 and 28 and reach 24 billion dollars in 20281.
More than one in 10 young people say that ‘vegan’ is an important factor in their purchasing decisions for health and beauty products2, “this move by The Body Shop responds to growing customer demands,” the retailer said.
CEO Ian Bickley added: “We know that vegan beauty is important to millions of people around the world and we have worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. “Now we have achieved another world first.”
Business Development Director at The Vegan Society, Chantelle Adkins, also said: “This has been a huge project for them and shows their commitment and dedication to vegan beauty. “We hope this important step sets a global standard for other beauty brands to follow and inspires further changes to reduce animal use and exploitation across the industry.”
A complementary marketing campaign will “jokingly lean on a common reaction” when someone mentions the V-word: rolling your eyes.
