Birla cellulose shows Livaec in Jaipur Times fashion week

Birla cellulose, of the House of Aditya Birla group, made a surprising statement in the Fashion Week of Jaipur Times with an exclusive showcase with its latest collection designed with Livaec, the ecological variant of its fabric. Created in collaboration with the estimated brands of partners such as Indoera, Juniper and Holly Hock, the collection is a testimony of sustainable fashion that combines the style, comfort and ecological awareness.

The long -awaited fashion event witnessed the elegance and charisma of Tejasswi Prakash, who adorned the track as the showstopper for Livaec. Known for his impeccable style and strong defense for responsible fashion, Tejasswi was designed in a set specially cured by the brand, which embodies the essence of fluid fashion with sustainability in its nucleus.

Birla Cellulosa showed its Livaecoeco Ecological collection at Jaipur Times's fashion week, collaborating with Indoera, Juniper and Holly Hock. Tejeswi Prakash, the showstopper, highlighted sustainable fashion. The collection merged tradition with modernity, using fibers of responsible origin. Birla cellulose reaffirmed its commitment to sustainability, establishing new reference points in ecological coinction.

Livaeco's last collection was a perfect fusion of tradition and modernity, which offered sets that not only had a high level of fashion but also had a lower environmental impact. The brand's commitment to sustainability was reflected in its fibers of responsible origin, which contributed to a reduction in water consumption and a smaller carbon footprint, which makes each garment an ecological choice.

Talking about the collection and its association with Livaec, TEJESWI PRAKASH Shared, “fashion is an expression of who we are, and it is inspiring to see brands such as Birla cellulose that make sustainability an integral part of the style. The collection fuses the elegance beautifully with a responsible approach, and I am delighted to walk through the ramp in a set that speaks of ecological fashion options.”

The collaboration of Birla cellulose with Indora, Juniper and Holly Hock brought together various design aesthetic under a shared sustainability vision. From silhouettes that flow to intricate artisanal details, the collection highlighted how fashion can be luxurious and environmentally responsible.

Commenting on the showcase, Mr. Manmohan Singh, executive president of the group and marketing director of Birla Cellulosa, said“In birla cellulose, sustainability is not just a commitment, it is an ongoing trip. While it is an inherently sustainable fabric, Livaec takes a step further with the raw materials of responsible origin of the certified forests, the minimum water consumption and the low greenhouse gas emissions. Its unique solution of jaipcility of jaipility guarantees the total credibility of the source Informed and echo consumers.

Jaipur Times's fashion week continued to be a main platform to celebrate innovation in fashion, and Livaco showcase established new reference points in sustainable sewing. The event brought together designers, fashion enthusiasts and industry leaders, all convergent to witness the transforming power of responsible fashion.

As Livaeco By Birla cellulose took the center of the stage at the Fashion Week of Jaipur Times, reinforced his commitment to a greener tomorrow, an elegant step at the same time.

Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.

Fiber2Fashion News Desk (HU)

scroll to top