TFA, hosted by BFC, is the premier fundraiser for the BFC Foundation and celebrates fashion's role at the intersection of culture and entertainment, spotlighting creative talent and telling the stories of the year in fashion. Ruffini will be recognized for his pioneering leadership and creative vision in guiding Moncler through disruptive ideas such as the Moncler Genius platform.
Remo Ruffini, President, CEO and Creative Director of Moncler, will receive the Trailblazer Award at the 2024 Fashion Awards for his innovative leadership and vision. Ruffini transformed Moncler into a luxury brand and pioneered the Moncler Genius platform, fostering global collaborations. The award will be presented at the Royal Albert Hall on December 2.
In 2003, Ruffini took the reins of Moncler, a legendary brand that originally specialized in down jackets. In his role, Ruffini undertook a global brand reboot that elevated Moncler to luxury positioning, while remaining true to its roots and heritage. With his ability to constantly push boundaries and a unique talent for brand vision, Ruffini soon launched an integrated strategy that combines business acumen with an ever-evolving creative sensibility. This approach cemented Moncler's international success, leading the company to be listed on the Milan Stock Exchange in 2013, after only a decade. Additionally, Ruffini's acquisition of Stone Island in 2021 marked another significant step in Moncler's evolution, creating the Moncler Group, the BFC said in a press release.
In February 2018, Ruffini launched Moncler Genius, which redefined the brand's cultural relevance in the digital age, introducing constant dialogue and engagement with new and larger communities through pioneering collaborations including Craig Green, Jonathan Anderson, Richard Quinn and Simone Rocha. Since then, Moncler Genius has evolved into a co-creation platform, partnering with partners from multiple industries, spanning art, design, entertainment, music, sport and culture, and bringing new energy and meaning to the world of luxury. Most recently, in October 2024, Moncler presented “The City of Genius” in Shanghai, an immersive experience of creativity, culture and energy that closed Shanghai Fashion Week. This activation, which features an impressive lineup of designers, including Edward Enninful, Hiroshi Fujiwara, Donald Glover, Lulu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky, Willow Smith, as well as special appearances by Rick Owens and Jil Sander. , once again showcased Moncler's dynamic partnerships with global talent, while setting a new benchmark for fashion collaborations.
“We are delighted to honor Remo Ruffini with the Trailblazer Award for his immense contributions to the fashion industry and his continued commitment to championing British design talent on a global stage. Ruffini has reinvented Moncler's approach, creating a brand that wholeheartedly embraces creativity, innovation and collaboration across all disciplines, ultimately setting a new standard for the luxury industry. “His work with Moncler Genius exemplifies the pioneering spirit behind this award and we are very excited to celebrate with him in December.” Caroline Rush, Chief Executive, British Fashion Councilsaying.
The Trailblazer Award honors fashion's best innovators and creatives, whose work over the past year has significantly shaped the industry.
“Creativity lives where dreams meet energy. This is how we build our creative vision at Moncler, in a constant search for the extraordinary. I am grateful to the brilliant minds, both inside and outside the company, who have joined us on this journey, and I am excited for those to come, each of whom share their unique “genius” in shaping our creative journey together”, Ruffini. saying.
This award builds on the 'Business Leader' award given to Remo Ruffini at the Fashion Awards in December 2019.
Fiber2Fashion (RR) News Desk
