TFA, hosted by BFC, is a key fundraiser for the BFC Foundation and celebrates fashion's role at the intersection of culture and entertainment, highlighting creative talent and telling the stories of the year in fashion. The Cultural Innovator Award celebrates a leading innovator and image maker in the entertainment industry, who throughout the year has created viral fashion moments that have had a profound impact on the fashion industry and culture at large.
A$AP Rocky has taken the world by storm since his emergence in 2011, dominating the music industry and clocking up over 17.5 billion streams of his music to date. Rocky's music videos have also garnered a staggering 3.5 billion combined views on YouTube. In 2018, after two critically acclaimed debuts, No. 1 on the Billboard 200 with his albums Long.Live.A$AP and At.Long.Last.A$AP, Rocky released his third studio album, Testing. The album has garnered over one billion streams worldwide, reaching #1 on the iTunes charts in 16 countries upon release. Most recently, Rocky released two new singles, 'Highjack' and 'Ruby Rosary', which will appear on his upcoming fourth studio album, Don't Be Dumb.
A$AP Rocky will be honored as a cultural innovator at the 2024 Fashion Awards for his impact on fashion and culture. The British Fashion Council (BFC) recognized Rocky for his viral fashion moments, including his debut at Paris Fashion Week and his creative work with brands such as Moncler and Dior. The award celebrates his influence on music, fashion and entertainment.
Rocky is widely regarded as a fashion icon and has been part of many high-profile commercial campaigns, including Bottega Veneta, Calvin Klein, Gucci, Courvoisier, Dior, Mercedes Benz, Moncler, Guess and Fenty Skin. Rocky's creative agency AWGE has launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV and more. In June 2024, Rocky made his Paris Fashion Week debut with his highly anticipated 'A$AP Rocky: American Sabotage' show. Rocky also starred in Baz Luhrmann's 2015 film Dope.
“We are thrilled to honor A$AP Rocky with the Cultural Innovator Award. Rocky has had a resounding impact on the creative industries and popular culture this year, from his debut at Paris Fashion Week to designing the retro-futuristic neighborhood at Moncler's The City of Genius in Shanghai. Through these collections and the promotion of his upcoming album Don't Be Dumb, he has positioned himself firmly at the intersection of culture and innovation. “We are also incredibly grateful for their continued support of UK designers and retailers.” Caroline Rush, Chief Executive, British Fashion Councilsaying.
TFA is the lead fundraiser for the BFC Foundation, which supports the growth and future success of the British fashion industry by focusing on education, grant-making and business mentoring.
Fiber2Fashion (RR) News Desk
