Pull&Bear has been announced as lead partner of BFC Newgen, the most celebrated international emerging talent support and showcase initiative. BFC Newgen offers designers financial support, showcasing opportunities and mentorship to develop critical skills that future-proof their businesses. The global fashion brand will work with BFC, initially for 12 months, to support top emerging talent and build global, responsible fashion brands of the future.
Pull&Bear is committed to creativity, fashion and entrepreneurship. With core values focused on youth, fashion, creativity, diversity and sustainability, the brand will support each designer with direct financial support and mentorship, share knowledge and invest in resources for designers, as well as provide a platform to tell stories, through their new experience. vertical 'Canvas for creativity,' BFC said in a press release.
“We are delighted to announce Pull&Bear as the new main partner of BFC Newgen. As we emerge from a fantastic year celebrating 30 years of the designer support initiative, we're looking for new and exciting ways to continue supporting the pipeline of creative talent. Pull&Bear has a wealth of knowledge and experience in the industry and offers incredible flexibility in supporting our designers. “I look forward to announcing this year’s winners and seeing what the association has in store for us.” Caroline Rush, Chief Executive, British Fashion Councilsaying.
“We are very excited to be partnering with the British Fashion Council's Newgen incubator as it reflects our commitment to providing a platform for young designers with emerging talent. Through our 'Canvas for Creativity' filter, we will make our extensive resources available to enable designers to bring their creative vision to life by tapping into our global network and community to tell their stories. BFC Newgen is an exceptional and important moment of support in the designer's journey to the global stage; “We are delighted to support that journey in our own way.” Oscar De Castro Pedrouzo, global communications director, Pull&Bearsaying.
Pull&Bear joins BFC Newgen as a lead partner, offering financial support, mentoring and resources to emerging designers for 12 months. With a focus on youth, creativity, diversity and sustainability, it aims to foster global fashion brands. BFC CEO Caroline Rush welcomes the partnership and highlights Pull&Bear's industry knowledge.
