BFC makes changes in fashion week, rates falls on the program, increases the guest program spending

The new CEO of the British Fashion Council (BFC), Laura Weir, is bringing some key changes to London Fashion Week (LFW) such as catwalk events and designers who are facing challenges larger than ever.

The BFC said that designers who are physically shown in LFW in September will not have to pay the participation rates to be in the official schedule, a crucial development, particularly for smaller labels.

There will also be a duplication of BFC's investment in LFW's international guest program while the body works hard to guarantee the assistance of international buyers, presses and cultural influential.

The changes occur after Weir, a former journalist who immediately before the BFC was in charge of creative, marketing and communications teams in Selfridges, assumed his position at the head of the organizing body of British fashion a little over two months ago.

“Fashion Week is a valuable piece of national IP and our store window for how Great Britain is seen,” Weir said at the BFC summer party in the Serpentine Gallery in London.

But it also made it clear that the BFC approach will simply not be focused on LFW. She said that “fashion is not just about shows and clothes. Fashion gives us a previous view of the next chapter of society. It is time to write a new story together.”

And other news that came with the developments around LFW included a three -year extension of the financing program backed by the Newgen Government of BFC to 2029; greater scholarship funds to increase opportunities for tomorrow's designers; And the BFC Fashion Assembly Low Sarah Mower Fashion Assembly to carry models to follow the schools throughout the country and reduce the strong bias to London for the designers of the United Kingdom.

Weir is particularly concerned about the loss of design talent in the United Kingdom in cities such as Paris, Milan and others, and said that “it is not for lack of creativity, but about the lack of infrastructure to support our designers to do, believe, show and climb in this country.”

And she asked the retailers to step on “designers need it not only as warehouses, but as strategic partners. You are the facilitators.”