Recognized as a leader in the global fashion industry, Laura Weir brings her knowledge of British designers, executive board level experience in retail and leadership in the publishing industry.
Laura Weir has been appointed chief executive of the BFC, effective April 28, 2025, replacing Caroline Rush. With extensive experience in fashion, retail and editorial leadership, Weir aims to drive a positive transformation for British fashion, supporting emerging and established designers. It will focus on growth, innovation, global presence, sustainability and inclusion.
“We are delighted to announce the appointment of Laura Weir as BFC’s incoming CEO. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades. “His experience gives him an understanding of the complexities of the fashion industry ecosystem and the strategic vision to lead positive initiatives and transformations to drive the next chapter of the BFC both nationally and globally, with the support of a brilliant team.” . David Pemsel, president of the BFCsaying.
“I am honored to lead the next chapter of the BFC at an exciting and crucial time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyze the growth of British fashion, both nationally and globally. I will focus on supporting emerging and established designers and strengthening our pipeline of British creative talent. The BFC will continue to provide an enhanced industrial presence internationally, and I look forward to forging partnerships with industry and government to prepare the sector for the future and its important contribution to the British economy, while addressing critical challenges such as environmental responsibility and prioritize representation. and inclusion. “It is a privilege to champion the diversity and ingenuity that defines British fashion and lead a mission that will inspire generations to come,” said Weir.
In her new role, Laura will oversee the BFC and work with designers, industry partners and government bodies to advance the organisation's mission of championing British fashion through pioneering, world-class programs that unlock and elevate creative talent. The non-profit organization focuses on; responsible growth through its engaged community that champions creativity and collectively supports the industry to grow and create opportunities for talent; innovation through the Positive Fashion Institute and preparing businesses for positive change; and global amplification through London Fashion Week.
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