BFC and Pandora renewed cultural fashion award from the United Kingdom

The British Fashion Council (BFC) and Pandora have announced a new address for the Pandora award in the Fashion Awards 2025, which reflects Pandora's continuous role as the main partner. On December 1, which takes place at the Royal Albert Hall, London, the award for a moment of newly called the year presented by Pandora will honor a stylist behind a unique fashion or an entertainment moment that has left a lasting mark on culture, innovation and influence. Previously known as Pandora leader of change, the renewed prize underlines the evolutionary role of stylists in the configuration of contemporary cultural narratives.

The prize has evolved to reflect the renewed approach of the association in cultural narration through fashion and the growing influence of stylists in the configuration of viral moments in red carpets, screens and social networks. It is also part of a broader association throughout the year between Pandora and the BFC, based on a shared commitment to support emerging talent and create a cultural program that resonates with global media and creative industries, the BFC said in a press release.

The British Fashion Council and Pandora have redefined the Pandora award as the style moment of the year, celebrating a stylist behind a culturally shocking and viral moment or a moment of entertainment. Reflecting the role of fashion in cultural narration and influence, the prize highlights the originality, creativity and power of style.

“Empowering self -expression is the center of what Pandora represents. This award sheds a light on the creative force of stylists, those who create identity through the style of fashion. It is a natural extension of our commitment to culture, collaboration and defense of emerging talent,” Berta de Pablos-Barbier, Marketing Director, Pandorasaying.

“This award reflects the changing dynamics of fashion and highlights its continuous impact on entertainment and the broader culture. We are delighted to evolve this award in association with Pandora to celebrate a singular fashion moment that goes beyond aesthetics, a moment that defines a year and lives beyond.” Laura Weir, Executive Director, British Fashion Councilsaying.

The style of the year award presented by Pandora recognizes a moment that contributes significantly to the cultural conversation, generating a generalized discussion and reflecting a key social moment. It must demonstrate originality and audacity by pushing creative limits in design, style or presentation. The winning moment must also achieve global influence and virality, dominating the media and social platforms, while showing a creative use of ornaments or accessories. Ultimately, you must have punctuality and timelessness, highlighting as a definition fashion statement and a cultural milestone that transcends the year in which it debuted.

Fiber2Fashion News Desk (RR)