Six years later, the American singer Beyoncé has once again chosen the Portuguese-British brand Marques'almeida (M'A), this time to create three exclusive looks for her wardrobe in her current world tour, the “Cowboy Carter Tour”, through the United States, France and England, which began on April 28 and July 26 in Las Vegas in Las Vegas in Las Vegas.
M'a itself confirmed this in his social media channels, publishing: “We are proud to see @beyonce using a personalized marques'almeida for his Cowboy Carter tour”, as read on Instagram. “Created in crude denim with frayed edges and deconstructed handmade details, which embodies our true London firm, and meticulously handmade in our Atelier de Porto. Made with love, strength and deep gratitude for an artist who continues to inspire.”
It was Beyoncé's own team that contacted the duo of Portuguese designers of M'A, Marques and Paulo Almeida, on the recommendation of the singer, to design the costumes for his new “Cowboy Carter Tour”, which is attracting crowds and breaking box office records throughout the world. The 'official spokesman' of the couple confirmed this fashionnetwork.com
According to Marques, the association occurred through direct contact with the Portuguese duo label, currently divided between London, Porto and northern Portugal: “The singer contacted us style team that worked with her and with all the team of Dancers for this tour, “he told Fashionnetwork.com.
The pieces “are completely exclusive,” continued the designer, whom Fashionnetwork.com recently interviewed in Douro, on the occasion of the new Fashion Experience Format of Portugal. The event celebrated the 30th anniversary of the label and marked the return of the fashion parades after a break of almost two years.
“We develop about three looks, one of which has already been used and the others can still be used, all for Cctour.”
“It was incredible to be invited! It was a very intense process but a testimony of the legacy and the relevance of M'a. We were sought by the distinctive work done in M'A and in the denim area,” confessed the Portuguese fashion designer, apologizing for the hurry that absorbs his days and illuminates his nights.
This article is an automatic translation. Click here to read the original article.
Copyright © 2025 Fashionnetwork.com All rights reserved.
