Berluti will dress the French team at the opening ceremony of Paris 2024

Berluti has confirmed its role at Paris 2024 as part of LVMH’s partnership with the iconic event. The Maison will dress the French team from head to toe for the opening ceremonies of the Paris 2024 Olympic and Paralympic Games, which will take place from July 26 to August 28, 2024 respectively.

To design these outfits, Berluti’s creative studios and artisans will work closely with teams led by Marie-Amélie Le Fur, President of the French Paralympic and Sports Committee, David Lappartient, President of the French Olympic and Sports Committee, and Tony Estanguet, president of Paris 2024.

Berluti, part of the LVMH Paris 2024 partnership, will dress the French team for the opening ceremonies of the Olympic and Paralympic Games. By collaborating with the leaders of sports committees, Berluti aims to combine elegance with performance, reflecting the French spirit. The uniforms, designed for comfort and style, will be unveiled closer to the 2024 Olympic Games.

This collaborative process, driven by Berluti’s creativity and craftsmanship, will ensure a team uniform that reflects the modern spirit of French elegance. French athletes will wear these uniforms, designed for ease and comfort and made to the Maison’s usual meticulous standards, for two memorable days, while footage of the spectacle will be broadcast around the world.

“Following the announcement of our partnership with Paris 2024 in July, I am pleased to reveal the role that Berluti will play, alongside houses such as Louis Vuitton and Dior. Our goal is to combine elegance with performance during the opening ceremonies of the Paris 2024 Olympic and Paralympic Games. By bringing the full force of Berluti’s passion and stylistic expertise, we want to ensure that Team France, both the Paralympic delegation like the Olympic one, can be proud. ambassadors of their country and represent French elegance and the traditional savoir-faire of the Maison awards,” said Antoine Arnault, CEO of Berluti.

The uniforms will be revealed later, in the run-up to the Opening Ceremony of the Paris 2024 Olympic Games.

Fiber2Fashion (RR) News Desk


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