Beauty joins innovation in Première Vision Paris in September

Première Vision Paris Returns From September 16 to 18 With 1,000 exhibitors, including 12% of participants for the first time. This edition will expand its professional offer as GL EVENTs present a dedicated beauty segment, making its debut in the show.

Originally announced in February by FashionnetworkThe new beauty segment takes advantage of the growing synergy between fashion and beauty in brands. It will take shape in a “prospective space” dedicated within the fashion trend areas, organized Around six key themes: decoration; Intelligent, threads and eco-innovation; Citywear & Casualwear; Manufacture, sport and lingerie; Bags, shoes and leather clothes; and accessories index.

Beauty will also take the stage in the line of fashion -centered conferences throughout the event. The agenda presents six thematic visitors and business meetings that connect manufacturers with buyers. Around 150 first -level buyers will receive exclusive invitations for personalized Show tours.

The intelligent creation area, dedicated to innovative technologies and materials, will gather approximately fifty companies. This edition will have an immersive installation of 250 square meters offered by 3D Design Specialist Clo. Innovation will receive even greater prominence, with an additional conference stage and two launch stages that allow companies to present their work.

Andam (Association Nationale Pour Le Développe De Arts de la Mode) will participate in the area of innovation and technology. He organization They will present the ten starting finalists for the Andam 2025 Award: ER Ocean Reche, Bioastra, Supercab, Smobya, Rodinia Generation, Petshka, Weffan and Alphalyr. Will Be also appeared LosanjeWinner of the Innovation Award 2025.

The previous edition of Première Vision Paris, held from February 11 to 13, welcomed 30,000 professionals representing 13,000 companies and brought together around 1,100 exhibitors.