Australian fashion launches 2025 Alignment of designers with the new beauty sponsor of main sharks


The Australian Fashion Week (AFW) has announced that its 2025 edition will take place in Sydney from May 12 to 16 in Carriageworks and other places around the main Australian capital.

Carla Zampatti – Spring -Summer2025 – Womenswear – – Sydney – © LaunchMetics/Spotlight

Under a new administration of the Australian Fashion Council (AFC), after the former IMG event management withdrew its support in November, the 2025 AFW edition will also have a new main sponsor, Shark Beauty, owned by the American giant, Shark Ninja.

“Shark Beauty is delighted to celebrate the incredible creativity and innovation of Australian designers. Our commitment to train people to be the best version of themselves aligns perfectly with the transformative energy of fashion,” he said Aby Shukla, Sharkninja, Managing Director Anz.

“We are excited to support this platform that shows bold visions and exceptional talent from all over the country, and we hope to be part of this exciting chapter in the Australian fashion industry.”

The Nation's Leading Fashion Event Will Host Runway Shows From Sub 30 Designers Including Aje, Alix Higgins, Bassike, Beare Park, Bianca Spender, Boteh, Buluuy Mirrii, Carla Zampatti, Farage, Gary Bigeni, Haluminous, Hansen & Gretel, Jordan Gogos, Joseph & James, Karla Spetic, Ksubi, Lee Mathews, Liandra, Macgraw, Mariam Seddiq, Miimi + Jiinda, Nagnata, Ngali, Nicol + Ford, permanent vacations, Romance was born and sir. The label, and 1800 Psycho, as well as a new show of the Frontier group formed by Amy Lawrance, Courtney Zheng, Common Hours, Esse, Matin, Paris Georgia and Wynn Hamlyn.

In addition to Shark Beauty, AFW also has a safe financial support from The Tourism and main events of the New Wales del Sur government, NSW destination.

“We are delighted to unite to celebrate the designers who participate in the Australian Fashion Week of AFC 2025. The schedule has been carefully selected to show the best that Australian fashion has to offer. Our exceptional talent is a great demand both locally and abroad, highlighting the criticality of this global platform dedicated to shine,” said Kellie Hush, CEO AFC Australian Week.

18 difficult months have passed for Australian fashion, with several main brands and retailers that announce its closure. In September, the favorite of Australian fashion Dion Lee announced its closure after the luxury brand could not attract a buyer, three months after entering the voluntary administration, with an important investor withdrawing their participation in the business.

That followed by the Australian luxury retailer of multiple Harvards brands, which in October fell to the liquidation, owing Aud $ 16 million in liabilities to a large number of luxury brands.

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