At Emporio Armani for fall 2024, Giorgio Armani talked about sailors – World Water Day


Giorgio Armani erected a large black lighthouse at the end of his sprawling runway, announcing a nautical theme for his fall Emporio Armani collection.

“I have never hidden my love for the sea, a symbol of freedom and adventure,” said the Italian designer. “I reflected on the crossing of the Atlantic and the ships that have challenged it.”

Armani also took some risks, reviving the broad-shouldered tailoring of the '80s with biker-style jackets, suits and trench coats, recalling the loose styles Rick Astley often sported in his music videos.

Among the designer's more radical trouser offerings were loose, low-rise shorts and tight-fitting puffer pants with drawstrings at the ankle.

Armani opened his very, very long show by referencing sailor-style clichés, adding half-collars to blouses, shirts, sweaters (you name it) and also parading beautiful officer's coats, raincoats and denim outfits for cabin boys and engineers. . He also included some women's looks, including a striking tunic and sailor pants, all in black leather.

“I worked on the silhouette, starting with the shoulders, which are now wide, square and decisive,” Armani explained. “This was the starting point of the entire movement of the collection, which for the most part is fitted, streamlined and clean, suitable for today's style.”

He toured an all-white skiwear segment for the EA7 sportswear sub-brand Emporio Armani, and the clothes gradually became more and more elegant, culminating in elaborate embroidery on elegant tweeds and evening suits, some resembling clinging barnacles. to boats, others the frost that could cloud a cabin window.

Armani eventually abandoned the nautical theme to explore all kinds of sexy tailoring, as the tides of fashion shift in his favor.

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