Founded in 2016, Good American undertakes to create fashion in which you can trust. From the first day, the industry standards have redefined, establishing a new reference point with a completely inclusive size in each collection.
Asos welcomed Good American, the inclusive women's clothing brand co -founded by Khloé Kardashian and Emma Gred. Known for the empowerment of styles and comfort of the whole day, the brand provides its iconic denim and essential elements to Asos. With an focus on inclusive size and confident design, the association expands fashion access that fits and flatter all bodies.
Talking about the launch, Emma Grede, co -founder and executive director of Good AmericanHe says: 'We are incredibly excited to bring Good American to Asos, a platform with a global reach and such a strong presence in the United Kingdom. As a native of London, it is especially significant to be able to share our brand with customers here and worldwide. This association is an exciting step forward in our mission of making available a safe and shocking style and a high quality denim for more women everywhere '.
Available as of today, the summer collection in Asos will have a cured edition of the iconic helmet American denim and Eleryday Essentials, all made to work for all body types. The pieces reflect the exclusive combination of fashion and comfort design fashion throughout the day, underlining their mission of making everyone feel the best version of themselves.
Shazmeen Malik, director of Asos brandsHe adds: 'We are delighted to welcome Good American to Asos. We believe that the great style should be for everyone, and Good American commitment to inclusive design and diverse representation make it a natural adjustment for our premium brand offer. We are excited to offer even more options to our customers, without compromising adjustment, quality or style '.
Together, Asos and Good American are establishing a new standard for what it means to dress with confidence, which shows that inclusive fashion is not a trend, it is the future.
Note: The holder, the ideas and the image of this press release may have been refined by Fiber2Fashion staff; The rest of the content remains unchanged.
Fiber2Fashion News Desk (RM)
